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	<title>dwot &#187; apple</title>
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	<link>http://www.dwot.com</link>
	<description>Waste time, deliberately.</description>
	<lastBuildDate>Thu, 22 Oct 2009 13:30:00 +0000</lastBuildDate>
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		<title>Investigating the Apple Tax: Part I &#8211; The iMac</title>
		<link>http://www.dwot.com/2009/03/06/investigating-the-apple-tax-part-i-the-imac/</link>
		<comments>http://www.dwot.com/2009/03/06/investigating-the-apple-tax-part-i-the-imac/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 14:31:47 +0000</pubDate>
		<dc:creator>shea</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[diy]]></category>
		<category><![CDATA[original]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://www.dwot.com/?p=479</guid>
		<description><![CDATA[Apple earlier this week refreshed their desktops across the board.  The all in one iMac, the spartan Mini and the workstation Mac Pro all got some new hardware.  Does this hardware come at a premium?  Is there an Apple Tax, a premium charged on hardware, unavoidable due to Apple&#8217;s closed platform?  [...]]]></description>
			<content:encoded><![CDATA[<p>Apple earlier this week refreshed their desktops across the board.  The all in one iMac, the spartan Mini and the workstation Mac Pro all got some new hardware.  Does this hardware come at a premium?  Is there an Apple Tax, a premium charged on hardware, unavoidable due to Apple&#8217;s closed platform?  Consider the iMac, Apple&#8217;s flagship desktop line, available in all inclusive package with either a 20&#8243; or 24&#8243; LCD.</p>
<p><a href="http://store.apple.com/us/configure/MB417LL/A?mco=NDE4Mzg3Ng">Base 20&#8243; iMac</a><br />
Processor: 2.66Ghz Intel Core 2 Duo<br />
Memory: 2GB 1066 DDR3<br />
Video: Integrated GeForce 9400M<br />
Hard Drive: 320GB SATA<br />
Monitor: Integrated 20&#8243; LCD<br />
Other features: Keyboard, Mouse, DVD Burner, Mac OS 10.5<br />
Price: $1199</p>
<p><a href="http://store.apple.com/us/configure/MB420LL/A?mco=NDE4Mzg5OQ">Fully Loaded 24&#8243; iMac</a><br />
Processor: 3.06Ghz Intel Core 2 Duo<br />
Memory: 8GB 1066 DDR3<br />
Video: ATi Radeon 4850 512MB<br />
Hard Drive: 1TB SATA<br />
Monitor: Integrated 24&#8243; LCD<br />
Other features: Keyboard, Mouse, DVD Burner, Mac OS 10.5<br />
Price: $3249</p>
<p>Now, <a href="http://store.apple.com/us/product/MC094Z/A?fnode=MTY1NDAzOA&amp;mco=MzgxNDk3OQ">Mac OS 10.5 retails for $129</a>, <a href="http://store.apple.com/us/browse/home/shop_mac/mac_accessories/mice_keyboards?mco=MTI2MzI">the Mighty Mouse</a> and <a href="http://store.apple.com/us/product/MB110LL/A?fnode=MTY1NDA1Mg&amp;mco=NDE4NTQ3NQ">Apple Keyboard</a> retail for $49 each.  So we&#8217;ll round this up to $230 and credit each iMac.  This gives us adjusted prices of</p>
<p>Base 20&#8243; iMac<br />
Original Price: $1199<br />
OS/Accessory Credit:  $230<br />
Adjusted Price: $969</p>
<p>Fully Loaded 24&#8243; iMac<br />
Original Price: $3249<br />
OS/Accessory Credit:  $230<br />
Adjusted Price: $3119</p>
<p>Now, for comparision, I&#8217;ve composed  2 systems from parts at <a href="http://www.newegg.com/">Newegg.com</a>.  For each I&#8217;ve tried for a rough approximation of the hardware in the iMac.  I&#8217;ve created &#8220;Wish Lists&#8221; for each to share them.</p>
<p><a href="http://secure.newegg.com/WishList/PublicWishDetail.aspx?WishListNumber=12619188">20&#8243; dwotMock</a><br />
Processor: 2.8Ghz Intel Core 2 Duo<br />
Memory: 2GB 1066 DDR3<br />
Video: GeForce 9400 GT 512MB*<br />
Hard Drive: 320GB SATA<br />
Monitor: Acer 20&#8243; Widescreen LCD<br />
Other features: DVD Burner, MicroATX Motherboard, MicroATX Case, 500W Power Supply, no OS<br />
Price: $629.91</p>
<p><a href="http://secure.newegg.com/WishList/PublicWishDetail.aspx?WishListNumber=12619208">24&#8243; dwotMock</a><br />
Processor: 3.06 Ghz Intel Core 2 Duo<br />
Memory: 8GB 1066 DDR3<br />
Video: ATI Radeon 4850 512MB<br />
Hard Drive: 1TB SATA<br />
Monitor: Acer 24&#8243; Widescreen LCD<br />
Other features: DVD Burner, MicroATX Motherboard, MicroATX Case, 500W Power Supply, no OS<br />
Price: $1005.90</p>
<p>Savings over Adjusted Price</p>
<p>20&#8243; dwotMock vs 20&#8243; iMac<br />
$339.09</p>
<p>24&#8243; dwotMock vs 24&#8243; iMac<br />
$2113.10</p>
<p>Verdict?  Well there&#8217;s certain concessions to be made, for certain.  System building may not be for everyone, though it is certainly more simple that most would imagine.  It&#8217;s not without it&#8217;s challenges, no one enjoys DOA parts and not everyone can troubleshoot a build gone bad.  Off the shelf systems like the Mac often come with support, which I suppose someone has found useful sometime, though I couldn&#8217;t provide any evidence to support that conjecture.</p>
<p>There&#8217;s also the issue of Mac OS.  No Apple Hardware, no Mac OS, right?  Not quite.  While Apple has certainly made their position clear with litigation, Macs run on standard hardware and there is an active underground scene dedicated to running Mac OS on non Apple hardware.  It may not be for the Technophobe, but it&#8217;s certainly not impossible.  Check out <a href="http://lifehacker.com/348653/install-os-x-on-your-hackintosh-pc-no-hacking-required/">Lifehacker&#8217;s amazing Hackintosh guides</a>.</p>
<p>That said, the 20&#8243; dwotMock / iMac showdown gives the dwotMock a $339 edge, or 35% of the adjusted price.  System building certainly has some financial benefit.</p>
<p>The 24&#8243; dwotMock / iMac matchup, however, is a blow out.  The dwotMock&#8217;s $2,113.10 edge is 68% of the loaded iMac&#8217;s price.  For the cost of a loaded iMac you could build 3 equally spec&#8217;d PCs.</p>
<p>Check back later this week for our Mac Mini comparison.</p>
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